Privacy Policy

Phoria Jewellery Limited (Phoria) safeguards the privacy of our website users whilst also providing the highest quality of service possible. Any information collected about you will be used in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679. If there are any requests or queries you have concerning the use of your personal information, please contact

This privacy notice tells you about the information we collect from you when you are browsing and purchasing on the Phoria site. In collecting this information, we are acting as a data controller and we are required to provide you with information about us, about why and how we use your data, and about the rights you have over your data.

Who We Are

Phoria Jewellery Limited (Company reg. number: 11951734). You can contact us by email at We are not required to have a data protection officer, so any enquiries about our use of your personal data should be addressed to the contact details above.

What personal data do we collect?

The information that is likely to be collected from you could be any or all of the following:

  • Name
  • Address
  • Contact telephone numbers
  • Financial information such as credit/debit card numbers
  • IP address, which is automatically collected
  • Web browser type and version, which is automatically collected
  • Operating system, which is automatically collected
  • A list of URLs relating to your activity on this website, which is automatically collected
  • Cookie information which we provide more information about below.

What do we do with your information?

We will use your information to verify your payment details for your purchase, process your order and to send you your purchases. We will also send you a receipt via email, updates on the progress of your order and we may use your telephone number to contact you regarding your delivery.

We require this information in order to process your payment, deliver your goods and fulfill our contract with you.

This information will also be used for administration purposes.

Why do we collect this information?

Your information is stored in our service provider’s order processing system which is based in the UK. Your debit/credit card details are passed to a third-party payment processor and is operating under GDPR requirements.

If you are using a third-party payment processor (e.g. PayPal) your payment data will be protected under their privacy policy. We use various third-party couriers to deliver your goods and we share with them your name, address and telephone number in order to complete the delivery. We do not use the information you provide to make any automated decisions that might affect you.

Our use of third party websites and services

We may, from time to time, employ the services of other parties for dealing with matters relating to payment handling, delivery of purchased items, search engine facilities, advertising, and marketing. The providers of such services do have access to certain personal information provided by any website user. Any of this information is only used by them to perform the services that are requested by us, and nothing else.

Upon registration or placing an online order we will be notifying you with regards to the order, and the transaction process. After the completion of the transaction, we may send across marketing materials if you opted-in to receiving marketing updates. You do have the option to opt-out of these at any time.

Furthermore, any of the provided information that is processed by third parties must be processed within the terms of this Privacy Policy and in accordance with the EU General Data Protection Regulation (GDPR).
Unless we are obliged or permitted by law to do so, and other than the previously mentioned, your information will not be disclosed to any other third parties.

Marketing purposes

We may use your personal data to provide you with information that you have requested from us and to inform you of offers or other goods or services that may be of interest to you (but only where you have opted in to be contacted for such purposes).

We will only contact you by electronic means information about goods and services similar to those which were the subject of a previous sale to you. We will do this where you have made an order with us or you have otherwise confirmed that you agree to us sending you such information.

Please note that you have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by:

  1. Checking certain boxes on the forms we use to collect your data; or
  2. You can also request us not to use your personal data for this purpose when setting up your Phoria account; or
  3. Using the Unsubscribe link provided in all marketing communications

Legal basis for using your information

In accordance with the UK data protection laws, we need a “lawful basis” for collecting and using information about you. There are a variety of different legal bases for using personal data which are set out in the data protection laws. The lawful bases on which we rely in order to use the information which we collect about you for the purposes set out in this statement will be:

  1. Contract: Using your information will be necessary for us to either perform the contract between us or in order to take steps at your request prior to entering into the contract;
  2. Legal compliance: Using your information will be necessary for us to comply with a legal or regulatory obligation which is placed on Phoria;
  3. Legitimate interest: Using your information will be necessary for our legitimate commercial interest and our interest is not outweighed by the potential impact on your privacy. For example, we rely on legitimate interest as our lawful basis to send you marketing information by email or by post if you have placed an order with us and you have opted in to receiving such marketing information.
  4. Consent: It is possible that you may give us your consent to use your information for a particular purpose.

Your right to withhold information

You can still access certain areas of the website without providing any information at all. However, to use all services and systems available on our website you may be required to submit account information or other data. You may restrict your internet browser’s use of cookies. We provided more information regarding this below.

Cookie Policy

We use these to provide a better online experience.

Cookies are small text files which are stored on your computer, mobile phone or device. Cookies may be placed on your device when you visit any website or open a marketing email.

We do not use cookies to collect personally identifiable information about you. We use cookies to remember your preferences when you visit our website, to tailor your visit, and monitor traffic to enable us to improve our website, our products, and our services.

We may also set third-parties cookies to allow you to easily link to third-party social media platforms or websites.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function if you remove cookies from your browser, but there will not be many.

Accessing your own data

You may access your online account at any time to view or amend any of the information that you have provided us with. You may need to modify or update it if your circumstances change, or if any errors have occurred. Additional data as to your marketing preferences may also be stored and you may change this at any time.

You have the right to ask for a copy of your personal information at any time or make the request for anything to be removed.

Please note that you may change your mind at any time by contacting us by any of the above methods.


Data security is of great importance to us and to protect it we have put in place suitable physical, electronic and managerial procedures to safeguard and secure it all. There is limited access to your information, the use of passwords is continuous, and we have our computers with the appropriate firewalls.

As previously mentioned, we have put in place browser certification technology and encryption on our website which is why you see the green padlock next to our website address in the bar at the top of your browser. This protects your information and keeps everything private.

When you visit a website that uses HTTPS (connection security), like us, our website’s server uses a special certificate to prove our identity to the browser that you are using. To help you stay on safe on the web, many website browsers require websites to use these certificates.

In the unlikely event of a data breach of any sort, this will be rectified in-house with the support of the Being as the information we carry on our website and in our marketing details is non-financial, this is not much use to anyone other than ourselves. We are basically a retailer and not a service provider. We sell a physical product to you rather than allowing you to use a service that we provide.
No debit/credit card information is held on this website.

How long do we keep your information for?

We are obliged to keep your information for a minimum of seven years in order to comply with accounting rules and law.

Your rights over your information

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate. You can also ask us to give you a copy of the information and to stop using your information for a period of time if you believe we are not doing so lawfully. To submit a request by email, post or telephone, please use the contact information provided above.

Your right to complain

If you have a complaint about our use of your information, you can contact the Information Commissioner’s Office via their or write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane


We will not pass your information to any third parties except in the above mentioned circumstances. If you wish to stop receiving any information about Phoria and our services you can opt out at any time.

Accuracy of information

Although we aim to have every image and description accurate, mistakes do occur so please inform us if you see or read something that is not accurate. If you’ve purchased something based on a picture or description on the website which turns out not to be correct we will replace or refund the product if requested.