Our Values

We’re sustainable in more ways than one. It’s not just down to the materials we use, but our designs are transformable and versatile, meaning there’s never just one way to wear them, allowing you to get more use out of your jewellery. We’re all about investing in quality and versatility over quantity.

Our jewellery also requires less material to create since a single piece can serve multiple purposes. This reduced material usage contributes to lower resource consumption and less of an environmental impact.

Designed to last, our jewellery’s modular and versatile nature allows you to reimagine our pieces over and over, encouraging you to adapt and redefine as well as hopefully helping you shift towards a more conscious and mindful approach to accessorising.

We want to not only adopt a sustainable approach to packaging, but also create a great unboxing experience while minimising waste. We want to show that you can be eco-conscious without compromising on aesthetics.

Using luxe materials to develop packaging that is carefully handcrafted to be used and last long after unboxing your PHORIA piece for the first time.

Our specially designed air-tight ‘phoria green’ velvet jewellery storage boxes were built to keep your treasured pieces safe when they’re not being worn. Our ‘Phoria green’ silk pouches are hand stitched locally in the UK and include multiple compartments for you to use when travelling with your pouch. Just like our pieces, our high quality packaging was designed to be used over and over, again and again. 

Every Phoria piece starts with the materials we choose. We’re committed to sourcing our materials responsibly and our gemstones and metals are carefully selected to meet the highest standards. We work closely with our two suppliers who share our dedication to ethical sourcing, ensuring that the materials used in our jewellery meet our requirements. We only make in 100% recycled silver and gold and every natural gemstone we use is fully traceable.

100% Recycled: This means that all the silver (the base metal for every Phoria piece) and gold (the plating) used in the production of Phoria jewellery has been sourced from recycled materials. Instead of mining new silver and gold from the earth, the recycled metal is obtained from old 925 sterling silver and 18k gold jewellery. This helps reduce the environmental impact of silver and gold production by minimizing the need for new resource extraction.

Fully traceable gemstones: Every white topaz and chrome diopside stone in our designs is fully traceable, from the moment it is unearthed to the time it’s set into a piece.

Quality and craftsmanship is at the heart of Phoria. Our founder Charlotte comes from a jewellery background and believes it’s important that all Phoria pieces are made from the best materials and are handmade. We only use premium 925 sterling silver and 18ct gold vermeil as well as carefully sourced and selected gemstones.

Each piece is meticulously handcrafted by skilled artisans in Thailand who pour their expertise and passion into each and every piece. Charlotte works closely with them every step of the way and believes in quality over quantity – this ethos is reflected in the detail and care that goes into every Phoria piece.

An example of this is how our chain bracelets and necklaces are made: each are handmade and assembled link by link with state of the art tools. We do not use off the shelf chain in any of our designs as we take pride in designing and creating every single aspect of our jewellery.

Before a piece leaves the studio, it’s hallmarked by the Goldsmiths Company Assay Office in London. This means that every piece is officially marked and certified to verify its composition and quality so you can trust that every item you buy from us is made from the finest 925 Sterling Silver. It’s then rigorously checked by our founder Charlotte before it’s packed and shipped off!